Although somewhat repetitive, I thought the Kress article did a good job explaining how the role of written, spoken, and visual methods of communication relate with one another and how the relationship between these continue to evolve. As a former journalism major I studied media convergence in a couple classes, and how, in the future, it will probably be necessary to possess a wide range of skills in a variety of mediums in order to be successful in the field of communication, and probably in fields outside of communication. Kress’s article took a look at how this has come to fruition. I think the best part of the piece was his analysis of newspapers and news programs in the 1960s with current papers and programs. This provided a good example of how much the field of communication has evolved over the last thirty or forty years, and is a good indicator of the changes we might expect to see in the future.
I thought the Hefland article introduced some interesting things to consider. The role of time and the emphasis on up-to-the-second information seems to be rapidly increasing in our society, which means that going into a professional atmosphere, it is going to be extremely important to be able to function within a non-stop environment that stresses the importance being able to provide information instantaneously. With the constant improvement of technology, I think this may not be as daunting as it sounds, and will in fact improve the workplace in general, especially within the field of communication.
The effect of reading both of these articles together makes it seem like we’re headed towards a world where we will be receiving instant information from multiple media sources at one time, so being ready to function in a world like that will obviously be important. At this point, it already seems like television, radio, and the internet are all slowly headed towards something along these lines, so it will be interesting to see how these outlets will develop and adapt to fit the “real time” needs of their listeners/readers/viewers.
1 comment:
yes! you mention receiving various kinds of info at one time. do you remember that one commercial---it is an ad for comcast, i think....it shows some dude online, watching tv, checking email, surfing, and listening to music and i think chatting and he is all zoned out...they called it something specific (i think it started with an "s")--it was advertised as something positive....is it? or is this multi-tasking serving to dull our senses to our surroundings? or something else?
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